Specialties in the practice of psychotherapy were not always common, but the internet has created a trend of individuals searching for a psychologist to find one with a particular label or brand. The New York Times published an article that explores this phenomenon and dives into some interesting examples of the popular niche markets in today’s world of psychotherapy.

The article also points out that while seeing a therapist who specializes in addressing specific issues can help the patient feel they are more understood and may help them receive the best treatment, this isn’t the case for every situation. Some patients need to be evaluated by a psychologist with a wider perspective to receive the best treatment. Whether seeking a specialized therapist or not, “Regardless of the technique that the therapist uses, it’s the relationship itself that heals,” says psychologist Dr. Justin Shubert.

Read the full article from The New York Times.